Syllabus

Instructor : Dr. ÖÄŸr. Üyesi Bülent ÖZSAÇMACI

Office :P-111

Web Site :http://academic.cankaya.edu.tr/~bozsacmaci/

Office Hours :Monday 11:00 - 13:00

Telephone :2331190

E-Mail :bozsacmaci@cankaya.edu.tr

Weekly Course Outline:

Week 1 : Introduction and Project details
Week 2 : Welcome to the World of Marketing 1
Week 3 : Strategic Market Planning 3
Week 4 : Market Research 4
Week 5 : Understand Consumer and Business Markets 6
Week 6 : Segmentation, Target Marketing and Positioning 7
Week 7 : Midterm Exam
Week 8 : Product Strategies 8-9
Week 9 : Product Strategies 8-9
Week 10 : Pricing Strategies 10
Week 11 : Distribution Strategies 11-12
Week 12 : Promotion Strategies 13-14
Week 13 : Promotion Strategies 13-14
Week 14 : Presentations